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In order to send mass emails to the recipients, you need to be dependent over a reliable email server or a dedicated SMTP server. In case you don’t use this platform to deliver emails then it is possible that the major part of your emails will not get delivered to the recipients. Basically, the emails which you send or receive are from Hotmail, Gmail or Yahoo providers but they have certain daily limits and it can’t be pushed forward. In a day they can hardly deal with an average number of emails.

In order to fulfil the appropriate marketing strategy you undoubtedly need the mass emailing support to reach to the potential clients. If you will divide the whole data into little chunks then you won’t be able to convert the entire mass email marketing campaign. A dedicated bulk email server will support you with mass emailing and will also make sure that all of the messages are delivered properly. No matter how large the list is, a dedicated server always intends to deliver the messages into the inbox. You also get a complete set of tools so that you can track the emails and learn the efficiency of it.

How should you make your choice?

You have to choose a service provider that can get you the complete email marketing services with an effective solution. For most of the business platforms, it is very essential to deliver bulk emails. Always go for the low maintenance and easy installation server. You can never rely on the general services of email marketing because it doesn’t give assurance on whether your messages are reaching to the clients or not. If your business entirely runs over the email marketing then it is not a satisfactory condition for you. In order to fix this issue, all you need is a dedicated mass mailing server so that your emails can be delivered faster without any technical issue.

The server must also have –

• Full-fledged security – there are a number of attacks and illicit practices found on the websites. You have to choose a server that can make strong security policies and tools so that your confidential information doesn’t go out.
• Support towards the mass emailing – the server provider must also be available for instant assistance and support in case of any technical issues.
• Scalability – your dedicated email server must also be laced with plenty of resources so that it can meet the business requirements.

Offerings of a dedicated bulk email server

Once you initiate the email marketing through a dedicated server you also get to reach maximum clients. Technically the dedicated bulk email server creates a separate route for your emails and all of these emails are directed to a single route which leads to even flow and maintains security. If you are opting for a dedicated email server to send the bulk emails then you are enhancing the effectiveness of your digital platform. Also, you are presenting multiple layers of attractiveness over your campaign. The dedicated bulk email server also supports messages in the text as well as in HTML format. Its other services include:

• It has a web-based interface
• It provides 24×7 control to you
• It supports SMTP distribution
• It has a spam score check tool
• It also has a control panel towards your contacts
• It has a clear IP address
• Allows you to schedule the campaign
• It has return path certification
• It support directed routing
• effective tools for the analysis of your email marketing campaign
• You can also set up a maximum number of email accounts
• You can also send emails with large size attachments
• Bulk emails can be sent daily
•  It provides you advanced encryption
• It also provides data backup
• It supports email scheduling

Why it is essential to get a dedicated email server

The normal email services have certain limitations on a daily basis. If you are following the email marketing strategy for your business then a dedicated bulk email server is indeed important for you. There are a number of other factors for which its purchase is justifiable.

• A normal daily basis server

You might have heard somewhere that employees always complain that they ran out of limit for a day’s mail. It is because of the fact that their daily limit has been exceeded and they have to send the rest of the mails next day. Normal servers are not liable to deliver the messages properly and within the time limit.

Justification – if your organization is also facing the above-mentioned issue then you must definitely get a dedicated bulk email server for your organization. For an instance, if you have to follow up a lead, need to deliver a new strategy to your clients or any other outreach but you are also running out of time, then how would you rely upon such normal server? For situations like this, a dedicated email server will help you enormously.

• Advanced Tools

With the advancement in bulk email servers, you can choose the one which provides the maximum advantages to you. The major factors that influence mass emailing are also supported by bounce rate, open rate, and click-through rate.

• Under the serious technical issues

A decent bulk email server will provide you continuous support and is totally reliable. You can also check if your emails are reaching the inbox of your recipients.

Final words

To create an impact over the clients through email marketing all you need is a secure and scalable email server, even if you have a small or large Enterprise. The association of a dedicated server is also with the maximum inbox delivery along with the dedicated IP. Through this, you can also improve the processing speed for bulk email delivery. The major thing that you will find more useful is the technical support which you receive through it. You must always look for an automated and manageable solution that can ease the Email marketing.

Lastly, if your business strategy or digital marketing strategy requires reaching out to maximum numbers of people then don’t wait too long. It is time to switch to the dedicated email server that provides you the maximum capacity to deliver email to your potential group.