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Why Is A In Domain Name Necessary For Your Business?

As the internet continues to spread its presence across countries, every nation is trying to make its presence felt on the internet. India is doing so by promoting its hottest and fastest-selling domain ending, .in! The evidently Indian domain, .in has reported millions of users around the world, and it is essential that Indian website owners and developers recognize its substance. 

Website is the first impression of your brand’s digital space on the visitor, and thus, it is important that this impression is a good impression. Choosing a .in domain over .net or .com shows that you are proud of being an Indian. In today’s article, we’re going to be discussing the advantages of using a .in domain, and 7 ways to choose the correct domain name. 

Advantages Of Using A .in Domain

1. Shows Pride Toward India

The best way to show the world that you’re from India is your .in domain. It produces a subtle Indian identity for the organization. This domain ending shows your organization’s geographical location to the audience. A .in domain instills confidence in local visitors to turn into customers. Especially if your organization is about promoting patriotism, a .in domain only will make your message to the world stronger. It shouts Vocal for Local!

2. Better SEO

Search engines like Google have advanced algorithms to predict which website caters to which region or area. That is why a .in domain ranks higher in search engine results since its SEO ranking is higher. For example, when an Indian user searches for, say, website builders, Google ranks Indian Website Builder websites bearing a .in domain ending higher in the search results. This domain end enables you to reach your local visitors a bit more efficiently. 

3. Better Chances Of Getting Desired Domain Name

While .com is a globally used domain, and thus, the most competitive, .in is India-based, and less competitive. This increases the chances of you being able to get the domain name of your choice. A short and simple domain ending enables users to easily remember your website URL. 

7 Ways To Choose The Correct Domain Name

1. Research Well

When choosing a domain name for your website, be sure to do thorough research as nobody wants to fall into legal conflicts regarding their website. One cannot use trademarked and registered names as part of their domain. A basic Google search can give you a basic idea of which name is registered and which is not, but to be sure. It is better if the domain name is the same as your social media handle username.

2. Create A Brand

You need to use memorable, standing-out words in your domain name to make it easy to remember for visitors. Play with words, create new ones – But do not use weird words in your domain name as it is bound to confuse visitors. Check a thesaurus to find interesting synonyms, and use them in your domain name!

3. Keep It Simple 

Make it easy to spell, basically. A domain name that is easy to spell and pronounce is more likely to be remembered by people. If you think eccentric word combinations are cool, you’re mistaken. Unnatural spelling combinations only make it harder for the audience to remember your domain name. For example, justforyou.com sounds better than justfru.com and is likely to get more traffic. 

One must also avoid domain names with repeated alphabets, like FizzZone, which will most probably get misspelled, and you will lose one potential customer. 

4. Keep It Short And Sweet

The shorter your domain name is, the more chances there are of people remembering, typing, and calling out your domain name. Longer domains are most usually associated with spam websites, such as LogInToYourBankAccount.com. In this place, banklogin.com would have sounded more trustworthy (and sensible!)

Keep a thesaurus handy; use it to find synonyms and related words. You might also consider shortening or abbreviating your domain name. The best examples of this are CNN, BBC, and FedEx.

5. Do Not Use Numbers And Hyphens

It has been noticed that one doesn’t pay too much attention while typing URLs. Using hyphens and numbers in a domain name is not wise, as the spelling turns unclear and pronunciation might get misunderstood. 

To the creator, a domain name like 100Laptops-Sale.com might seem simple, but the audience might understand it is HundredLaptopsSale.com. To avoid such confusion, stick to only letters in your domain name.

6. Use Keywords

Keywords are an integral part of Search Engine Optimisation (SEO), and they define what sect of the market you cater to. Which domain name makes more sense – AB.com or ABPhones.com? 

However, keywords need to be selected carefully, as too many keywords can make the domain name look too stuffed. They might make the domain sound generic

7. Live In Today, Think Of Tomorrow

As already mentioned earlier, a domain name is the identity of the brand on the internet. One must think long-term while picking a domain name. For example, you shouldn’t choose HelloWorldCoding.com if you’re into coding right now. In the future, if you want to expand your horizon and also include web and app development, shifting from HelloWorldCoding.com to HelloWorld.com, will cost you your branding and search ranking. You’ll have to start from scratch, which will cost you a lot of time and money.

To Sum It All Up

  • If you or your organization is based in India, a .in domain is a way to go, because
    • Shows pride towards India
    • Better SEO
    • Better chances of getting desired domain name
  • To choose the best domain name for your business,
    • Research well
    • Create a brand
    • Keep it simple
    • Keep it short and sweet
    • Do NOT use numbers and hyphens
    • Use keywords
    • Live in today, think of tomorrow

Faqs

Q1. Why should I get a .in domain?

You should get a .in domain name to show your pride towards India to the whole world. It promotes local identity and gets you more local traffic. It also increases your search engine ranking.

Q2. Where can I get a .in domain?

You can get a .in domain on XYZ.com, ABC.com, and DEF.com at the lowest prices!

Q3. Are .in domains costlier than .com domains?

Not at all! The prices of .in domains are on par with the prices of .com and .net domains. In fact, .in domains can even be found at prices lower than .com domains due to less competition and less demand.