More than 70% of the population prefers emails for the communication process rather than any other mode. This is because potential vendors can easily be identified through emails. They can be verified by checking whether the email address matches the name of the domain, from which it was sent.
According to several statistical data, it is proved that email marketing is known to be 40% more effective when compared to social media marketing platforms. So, as you read through you will understand the importance of owning an email domain address for your business.
Domain Email Address – An Overview
A domain email address is very similar to a personally customized website URL. Domain email address is the primary contact through which all your clients can communicate to you or your business.
Why Does Domain Email Address Matter?
Consider a scenario where you try to get in touch with your clients using two different mail addresses (email@example.com and firstname.lastname@example.org). Your client will definitely trust and respond to the mail which has the company’s domain name in the email address and ignores the mail which you sent through your g-mail address, taking it to be a spam message.
This is because clients prefer domain email addresses as they are considered to be very reliable. Domain email address gives the clients more clarity and makes them feel assured that the mail is from a legitimate source. This is why a domain mail address is very crucial.
Can More Than One Email Aliases Be Created Under A Single Domain?
Yes! You definitely can. And there is no limit to how many you can create. You will be able to create not just for yourself, but for all your employees as well, under the same official domain.
You can also categorize your mail address according to the function they are created for. For example, email@example.com can be utilized only for clients having questions and to provide customer care, and firstname.lastname@example.org can be used for sending emails regarding employee-related issues.
Likewise, several other categories can be created and made use of by various departments of the company. You will also be provided with the ability to delete old or inactive mail addresses that are no longer in use or block the email address of previous employees. With this, you can easily and quickly create mail addresses for new joiners as well.
Benefits Of Using A Domain Email Address
There are numerous benefits you will receive while making use of the domain email address. Some of them are mentioned below:
1. Showcase Professionalism
Domain email address is one of the most basic requirements of a business or an organization. Having a domain email address projects professionalism in the minds of the clients. Making use of free mail addresses like Google or Yahoo does not paint a good picture of your business in the eyes of the clients. They also give a good impression about the business and make the clients feel comfortable carrying out communications through this mode of a communication channel.
2. Extremely Reliable
It is only through the domain name one finds the company’s website online. Likewise, it is only through a domain email address every client will be able to trust and identify a legitimate user of the company or an organization. This serves the clients or the users in the most dedicated manner. Once you make use of a domain mail address no one will consider your mail to be spam, malicious, or illegitimate nor will your emails get filtered out or blocked by the Internet service provider (ISP) or firewalls. Through this, the clients will get a sense of relief and reliability.
3. Builds Trust And Credibility
Sending emails to your clients through domain addresses will boost the trust of the users and the credibility of the business or organization. Mails from platforms like Google and Yahoo are mostly considered to be spam or adware, though they might be legitimate. But whereas, in the case of domain mail addresses your clients put their entire trust in your communication channel. Most organizations and enterprises often share their payment details only through trusted channels like these. It provides a sense of security and serenity. Overall, domain name addresses gain the trust of their clients or users.
4. Advertising Free Of Cost
Domain name mail address not only provides a sense of security but also pays a way for effective advertising. With the help of this, you can develop a popular brand identity that promotes your business. This will also encourage all potential clients to get in touch with your business in a very easy manner. So, make optimum use of this feature and benefit a lot from this.
5. Improves Security
Unlike a free domain, a custom domain will provide you with more control over the emails and the information it stores. All the security measures of a domain mail address are business-oriented and provide a better platform to carry out confidential conversations. You can easily receive ownership of your records and carry out analysis or investigation. There is less possibility for attackers to target company mail addresses as well, as they are not widely used. All your private conversations, data or information, documents, etc. can safely be stored.
6. Keeps Private Data Safe
When it comes to third-party mail services, your private information gets compromised after agreeing to their terms and conditions. Whereas, when you make use of a business mail ID, you can be sure that your information will never be compromised. You can have complete control over your mail and also maintain and monitor them in a secure and safe manner.
7. Marketing Campaign
When you make use of a business mail address all your clients can quickly identify you as a legitimate user. Carrying out marketing campaigns from free platforms will mostly send those emails to the spam folder so in some cases block them. Whereas, when you use business emails you can do a better marketing campaign for free without any restrictions.
Setting up a domain email address is not only a basic requirement but is also considered a smart move. A custom mail address is very effective and preferred by all clients. Making use of a domain mail address gives your business a good impression in the eyes of the clients and makes them feel secure while communicating as well. You will gain the client’s or the user’s trust through this and also make your business showcase extreme professionalism. This is why having a domain email address is very beneficial to everyone who makes use of this mode of communication.