The 11 Golden Rules of Writing Content for Your Website
The Internet is a fascinating place to get along with. People spend lot of their time surfing through the internet, coming across tons and tons of stuff which go unnoticed most of the time. While there are the few sites, which manage to make a place in the eyes of the viewers. This actually remains a challenge because of the excessive amount of websites, which engage in various yet similar kinds of trading and services. To eliminate all such possible competitors and catch the attention in a glimpse, there are some golden rules which need to be followed and our company Super Byte Hosting will smoothly let you through all of the rules and let you create good website writing which would do the most of elimination. Happy viewing peeps!
1. Know your audience
It is extremely important for the writer to primarily know who the content is to be written for. The target must start from the primary audience, who are the existing clients and then the secondary clients, i.e. a vast channel that somewhere ends with the need of obtaining your services. Then further make your content interesting which would be capable of holding on to the reading of the viewers. Know the exact channels where your audience is and include all such techniques which would help you reach maximum viewership.
2. Follow the inverted pyramid model
Your content will be judged based on the first few lines of the page. This is where your target of retaining your viewers must lay and stands capable. This is why; the inverted pyramid model is to be implied. The most important and key features of your content goes on the top, followed by simultaneously less important, ending up with least important. You can opt for our company, Super Byte Hosting’s help in creating a model for your content.
3 Write short, simple sentences
People’s attention has fallen in a great extent and they now unknowingly call for sentences of 35 words or fewer. It is also determined that a normal adult has a readability capacity to that of a 7th to a 9th grader and hence good content demand accessibility and ease of reading. Contact Super Byte Hosting to know your content’s readability score via various tools.
4. Stick to active voice
Motive must be to create content which is soothing to the viewers or in other words reader friendly. This friendly impact imposes upon the content when it is written in active voice. You have to create a great impact on the readers, which is not effective enough when written with the use of passive verbs. Speaking directly to the audience is a lot more engaging and has an effect on the viewers.
5. Show, don’t tell
Illustrate your products in details, rather than imposing yet high-level statements, featuring how good your product is. A detailed yet natural description is what the audience is in need of. This is because it takes them into the depth of the product they are buying. Also, going specific and descriptive helps to increase your website’s SEO and would easily help you reach the target audience, but providing you with a higher rank.
6. Nix the jargon
You would want your content to be understandable, that is when the content will hit in every kind of community including technical and non-technical. The terms used mustn’t be technical or the insider language which would be understandable by only the experts. Describe the abbreviations for the first and also provide hyperlinks which would guide the reads to pages having more relevant information. Using a much more accessible language would reach all your future customers and not just technical aware experts until that is what you want.
7. Mix up your word choice
We all have those few words we keep using more than often. This is not the way you would want your online content to be. The answer is to keep experimenting with a lot of relevant words which would keep the reader interested in the content. Also, you need to let go of any negative vibes taking over your content. Positivity is what your content must depict. Lastly, the keywords you use in the content must be constant, because this would confuse the readers.
8. Make text scan-able
Human eyes work as a scanner when it comes to the searcher for specific information online, they don’t tend to read all the information at the first glance and will search for the terms relevant to the information they are in search of. Hence, the catch here is to ignore writing long paragraphs and rather use bulleted or number list to influence the reading in a better way to stick onto your page.
9. Incorporate multimedia
With all the graphical representation becoming the centre of attraction and mainstream, words are becoming laid back. That is when a picture or a video speaks for your words. Research as well shows that information presented in visual form reaches more audience, as compared to a normal way. Hence, it is suggested that you use some form of visual data in order to excite the audience. At least one picture would do well.
10. Layer website content
One page containing all the data is not sufficient. Keeping your audience interested is. Perfectly layering your website by hyperlinking all the words would have the chances of staying unknown to a lot of people. Hyperlink few of the words which would take the viewers to a different yet a lot more informative page and would keep them keen and excited to read more of your content.
11. Leave them wanting more
This, in other words, can be referred to as the call to action feature of your page. This part of the page should be strong and must provide a short follow up. This includes indicating the person on what else can be done with the use of a few verbs such as download, share, join, learn more, watch or contact.
If you successfully created your content and check any aspect or wish to create such engaging content feel free to get in touch with Super Byte Hosting.